What age group shops at Target the most? Target has carved out a place in the hearts of people all throughout the country. Target has become a vital resource for people entering higher education, with items such as bedding, furnishings, décor, and school supplies.
Target is tailored to a varied client base with its large choice of items, low pricing, and fashionable offers.
While Target draws customers of all ages, specific ages are more toward its aisles than others.
Target’s ability to grab the hearts of buyers across different age groups will likely remain a major component of its success as it evolves and adapts to shifting consumer preferences.
What Age Group Shops at Target the Most?
The age group that shops at Target the most is between the ages of 18 and 44.
Target attracts a diverse spectrum of clients of all ages, making it a popular location for shopping for every age group.
Target customers are also a little younger. Target’s shoppers are between the ages of 18 and 44, as opposed to Walmart, where that age group accounts for approximately 48 percent of shoppers;
Kohl’s, where younger consumers account for approximately 44 percent of the customer base; and Kmart, where millennial/young Generation Xers account for only 34 percent of its shoppers.
Target has the lowest share of customers aged 65 and more, accounting for only approximately 12% of its client base.
However, Target customers are more than just youthful; they are also wealthier than their Walmart counterparts. Target shoppers make roughly $12,000 more per year than their peers who shop at normal retailers, with an average yearly salary of around $65,000.
List of Age Groups that Shop at Target
In this brief, we’ll look at the age groups that buy at Target most often and the variables that influence their decisions.
1. Families with Children
Families with children are one age group that commonly walks through Target’s doors. Target has built itself as a one-stop shop for parents, providing a wide range of children’s apparel, toys, infant necessities, and school supplies.
Target’s cost, along with the ease of getting whatever they need beneath one roof; contribute to it becoming a go-to store for families.
2. Young Adults
Target has a significant following among young people and millennials. Target’s combination of design and value appeals to this age group.
Target provides goods that appeal to this demographic’s likes and budgets, ranging from contemporary apparel lines to home furnishings and gadgets.
Collaborations with prominent brands and designers also provide a distinct shopping experience that appeals to young adults and youngsters.
3. Adults and Seniors
While families, young adults, and college students make up most of Target’s client base, the shop also draws adults and the elderly.
Target’s extensive product line includes home staples, food, health and wellness products, and much more. Its emphasis on convenience, paired with frequent savings and promotions, appeals to these age groups looking for a single point of purchase.
Target’s popularity stems from its ability to attract customers of all ages. Families with children like having everything they need under one roof, while young adults and millennials are drawn to the sleek and economical product selection.
Target provides college students with dorm room necessities, while adults and seniors appreciate the store’s wide options and ease.